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With consumers eating more meals at home and relying on grocery delivery services during the coronavirus pandemic, Beyond Meat is launching an e-commerce site today to sell its plant-based meat products directly to customers. The site will have some online-only items for sale and will serve as a test kitchen of sorts for future products, said chief growth officer Charles Muth.
“It will allow us to have direct conversations with our consumers and will be convenient for consumers who don’t live near a supermarket,” Muth said in an interview with The Verge.
Faux meat products were a hot seller at the beginning of the coronavirus pandemic, with sales of products like Tofurky and Beyond Meat increasing 264 percent. Sales of fresh meat...