The burgeoning online delivery channel is leaving a considerable impact on packaging styles and materials, marketers say.
Safety is a priority, said Cindy Blish, brand and communications manager with Shelton, Conn.-based Inline Plastics Corp.
“Consumers demand that their online delivery of food is not tampered with, which is why tamper evident packaging has such a great fit for the delivery market,” she said.
“Tamper-evident packaging” will continue to evolve to meet the burgeoning needs of the market, including developing new styles which not only provide safe and protected transportation of the products, but also provide enough style to be attractively served straight from the container, Blish said.
That’s a key point, said Jeff Brandenburg, president and primary consultant for the Greenfield, Mass.-based JSB Group LLC and QFresh Lab in Salinas, Calif.
“We get back to how do you protect it,” he said.
There are a number of key questions that come to the fore, where packaging for online delivery models are concerned, Brandenburg said.
“Is that online delivery going to be refrigerated? How do you maintain temperatures? If you have fresh and stable side by side, how do you manage that from a shipping standpoint? Is it Amazon Fresh, USPS, FedEx?” he said.