Branding

Front-of-pack nutrition labelling schemes that use across-the-board algorithms â such as Nutri-Score â allow for âdiscrepanciesâ, whereby a dark green âAâ ranking does not necessarily mean a healthy choice, argues Voedingsjungleâs Manon van Eijsden.

A new online food directory linking customers with agricultural producers is seeing more at-home consumers showing an interest in learning more about where their fresh produce comes from and expanding their taste palates.  ‘Straight To The Source’ Marketing Director, Monique Emmi says the site will allow direct…

The Honourable Marie-Claude Bibeau, Minister of Agriculture and Agri-Food, announced that the Government will refresh the Canada Brand platform to ensure industry and partners have access to new graphics and tools optimized for today's digital platforms. The refresh will also enable them to reach more…

Dorì organic kiwifruits truly stand out and, as of this year, they each bear the Dorì Organic logo. "This superficial printing system does not damage the flesh, as the laser only marks the peel. We have carried out many tests and all results were positive," explains Giampaolo Dal Pane, President of the…

The 2-year-old Chicago-based company said it's now raised a total of more than $100 million.

The challenges involved in the shipping of Peruvian pomegranates, as well as the protocols established at the destination markets, such as the United States, where they are required to be irradiated, are preventing this fruit from tapping into its international potential. Antonio Bustamante, manager of…

Tori Spelling, mompreneur, beauty brands influencer and iconic star of the ever popular hit show Beverly Hills 90210, has announced The Produce Moms as part of her June Celebrity Gift Box @celebritygiftbox give-a-way on her Instagram site @torispelling which has 1.5M followers. Tori will feature and…

In the fruit and vegetable sector, there are two permanent trends with regard to customer wishes. On the one hand, fruit and vegetables should be produced and marketed as regionally as possible. On the other hand, more and more customers expect vegetarian products to be unpackaged. It does not always…