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Loop, the worldwide circular-shopping platform rolled out last year by Trenton, New Jersey-based TerraCycle, is now available in every ZIP code in the 48 contiguous states. Since its launch in the northeastern United States and Paris, with subsequent expansion to the United Kingdom this past July, Loop has experienced considerable growth of its brand partners and product assortment: It now offers more than 80 brands and 400 products globally, and more than 100,000 people enrolled to receive the service.
Loop allows consumers to shop for brands in sturdy packaging that’s reused until the end of its life, resulting in a circular system that aims to supplant disposable single-use packaging. The service features international companies such as Unilever and Nature’s Path and small independently owned businesses alike.