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Online grocery sales will reach an estimated $250 billion by 2025, which is more than a 60% increase over pre-pandemic projections, and more than a fifth (21.5%) of all grocery sales. These numbers are according to a June survey from Mercatus of 60,000 American shoppers across approximately 20 states.
During the pandemic, 43% of shoppers said they have shopped online in the last six months compared to just 24% two years ago. The top three reasons shoppers have shifted to online shopping are COVID-19 concerns (62%), convenience (62%) and time savings (42%).
Additionally, 66% of all respondents who shop online rate real-time inventory visibility as very important. Compared to brick and mortar, there is far less loyalty for pure-play online retailers, with only 8% of shoppers switching to an online-only operator such as Amazon.